An on-going blog to create debate and perhaps raise some awkward questions on the seven subjects discussed in Jon Steel’s video. Topic 6. “Planners should schedule fictitious meetings to escape and find inspiration” Not a bad idea, particularly in open-plan office environments where the general hubbub and cross-cube banter can be distracting, but is it […]
An on-going blog to create debate and perhaps raise some awkward questions on the seven subjects discussed in Jon Steel’s video. Topic 5. “Planners should take lots of vacations.” Wow – I’d love to work for Jon! Having already done most of South America, Asia, Australia and Europe, I can imagine visiting the all places […]
An on-going blog to create debate and perhaps raise some awkward questions on the seven subjects discussed in Jon Steel’s video. Topic 4. Making Brand Connections. Making connections between a brand’s promise and both broader cultural truths and the audience’s deep human needs, motivations, instincts and values is the bedrock of the account planning craft. […]
An on-going blog to create debate and perhaps raise some awkward questions on the seven subjects discussed in Jon Steel’s video. Topic 3. An account planner should be judged on the quality of the creative work. Does this mean the account planners behind less than brilliant creative work should be damned? Or should they be […]
