Brand Strategy Development concentrated into weeks not months.
A four-stage program to kick off the Brand Building process by defining the rich, compressed, core Brand Language necessary to leverage your Brand in a powerful and inspiring way, including:
- What the Brand wants to stand for (Future Brand Essence – the Brand’s desired DNA)
- The kind of world you want to create (Brand Vision)
- The purpose of the Brand (Mission Statement)
- The 30″ Speech (Elevator Pitch)
- Brand Character, Superiority, Source of Trust and more …
And then creating an action plan to turn that into reality.
- Stage 1 is the Brand Audit which uses our proprietary web-based application.
- Stage 2 is our proprietary one-day Brand Workshop, executed with the senior brand stakeholders to deliver the rich, compressed, core Brand Language.
- Stage 3 is the Initiative Generation, a brainstorm to identify what needs to be done short- and long-term to turn the brand’s goals into reality.
- Stage 4 is demonstrating how the core Brand Language can be leveraged in an Elevator Pitch to engage the attention and imagination of your target prospects.
Deliverable:
Enthusiastic consensus between senior brand stakeholders and their agencies in a detailed PowerPoint report covering all three stages of the program.
Who will benefit?
Companies/divisions who want to define/redefine their brand, quickly and efficiently.
Contact Us for a discussion of your needs and a custom quote.