Brand Strategy Development concentrated into weeks not months.
A four-stage program to kick off the Brand Building process by defining the rich, compressed, core Brand Language necessary to leverage your Brand in a powerful and inspiring way, including:
- What the Brand wants to stand for (Future Brand Essence – the Brand’s desired DNA)
- The kind of world you want to create (Brand Vision)
- The purpose of the Brand (Mission Statement)
- The 30″ Speech (Elevator Pitch)
- Brand Character, Superiority, Source of Trust and more …
And then creating an action plan to turn that into reality.
- Stage 1 is the Brand Audit which uses our proprietary web-based application.
- Stage 2 is our proprietary one-day Brand Workshop, executed with the senior brand stakeholders to deliver the rich, compressed, core Brand Language.
- Stage 3 is the Initiative Generation, a brainstorm to identify what needs to be done short- and long-term to turn the brand’s goals into reality.
- Stage 4 is demonstrating how the core Brand Language can be leveraged in an Elevator Pitch to engage the attention and imagination of your target prospects.
Enthusiastic consensus between senior brand stakeholders and their agencies in a detailed PowerPoint report covering all three stages of the program.
Who will benefit?
Companies/divisions who want to define/redefine their brand, quickly and efficiently.
Contact Us for a discussion of your needs and a custom quote.