Keep track of your company’s internal knowledge of and involvement with your Brand Strategy.
This new web application, executed through the brandmechanics.com website, is used to keep track of staff members’ attitudes towards the company’s agreed vision and goals.
Anonymous log-ins and a set deadline ensure candid and prompt responses. The application also tracks the participants by knowledge and involvement, and generates a segmentation study to diagnose and quantify those who are “on board” with the company’s strategy and goals, and those needing further alignment.
For optimal effectiveness, we recommend that a CompanyPulse™ is undertaken quarterly.
Metrics of the staff’s feelings about and commitment towards the company’s goals in a detailed report that includes verbatim “color.”
Who will benefit?
Companies/divisions who want to change and track their company’s attitudes at a macro and micro level.
Contact Us for a discussion of your needs and a custom quote.