Michael Llewellyn-Williams, PhD is the Founder and Principal of BrandMechanics® and has substantial experience in Brand Strategy, Account Planning, Strategic Planning, Research and Workshop Facilitation working in the U.S., U.K., Europe, Asia and Canada across many B2C and B2B categories including auto, CPG, financial, technology, leisure, QSR, video games, education, pharma, professional services, media services, public utilities and charitable organizations.
Winner of the IPA Advertising Effectiveness Marketing Award for Innovation in London, he has twice been a Judge for The Effies in New York.
His extensive experience includes training with David Bernstein (Brand Consulting), Stanley Pollitt (Account Planning) and George Prince (Synectics).