Understand your key target customers quickly and affordably for more insightful Brand Building.
Twelve half-hour personal telephone interviews with your key customers will quickly flesh out broad category, key competitive and specific market issues, core customer attitudes, behaviors, needs, motivations and values, and competitive brand imagery with verbatim “color” to help build your brand.
CustomerPulse™ is the ideal External Brand Audit to act as a counter-balance to the Internal Brand Audit by enabling an in-depth comparison and cross-analysis of external and internal perceptions.
The sample is core loyalists, new customers, hot prospects, lapsed customers or a mix of these.
A snapshot of how your customers think in a detailed PowerPoint report.
Who will benefit?
Companies who want to understand their key target customers better, quickly and affordably.
Contact Us for a discussion of your needs and a custom quote.