One-page Creative Briefs that will wow your creative teams.
A focused, insightful creative brief is arguably the most important strategy document that the discipline of Account Planning can deliver. A concise summation of your communications strategy, it needs to be both a guide and an inspiration for your creative resources so they in turn can produce their best work to build the Brand.
Thats why we ensure every Creative Brief we write contains a clear idea or message, and is driven by an insight into what motivates your core target audience.
Deliverable:
A focused, insightful Creative Brief document presented at a creative briefing meeting.
Who will benefit?
Agencies and design studios seeking clear direction and inspiration for their creative resources.
We bring substantial B2C and B2B Creative Brief experience working with clients and agencies on three continents across many categories including auto, technology, financial, QSR, CPG, leisure, beverages, durables, education, footwear, professional, media and public services.
View our full Client List.
Contact Us for a discussion of your needs and a custom quote.