Brand Strategy developed in weeks not months.
A brand is a set of memories/expectations that exist in people’s minds, and every branded product or service needs a strategy built around a FUTURE BRAND ESSENCE – the desired DNA of your brand compressed into a couple of powerful words or a short compelling sentence. Words have consequences, so choosing the right words is critically important.
Your FUTURE BRAND ESSENCE will be the ultimate, durable definition of your brand and hence the ultimate inspiration and benchmark for all your brand activity, both internal and external. It will also be the “anchor” of your elevator pitch to engage the attention and imagination of your target audience.
Our process will deliver enthusiastic consensus on your FUTURE BRAND ESSENCE among your brand stakeholders which will make all strategic decision-making easier moving forward.
If just ONE of the following statements is true for your brand, you need our Brand Strategy development services:
- “We need to define what we want our brand to stand for.”
- “We’ve all got a gut feel about what this brand is about – we just can’t crystallize it into a single, powerful thought.”
- “We’re not all on the same page.”
- “We need to reposition ourselves and stand out versus the competition.”
- “Ask what this organization is all about and many will have a different answer – even conflicting opinions.”
- “We need a deeper understanding of our target audiences’ needs, motivations, attitudes and values.”
Our most sought-after Brand Strategy Development package is the FBE™ Program – comprising:
- Internal Brand Audit
- Future Brand Essence/Vision/Mission Workshop
- Branding Implementation: Action Plan
- Elevator Pitch: Engaging your Target Audience
When budgets permit, we additionally recommend our External Brand Audit, CustomerPulse™, to complement the Internal Brand Audit and enable a deep dive into your core target audiences’ needs, motivations and values.
The process works for all B2B and B2C categories, and all other categories such as universities, public services, etc. What other high-priced consulting firms take months to achieve, we deliver in a matter of weeks – which makes the process much more affordable.
Our full suite of programs also includes:
- BrandCheckUp™ Our stand-alone Internal Brand Audit Program will diagnose and evaluate your brand and your company from the point of view of up to 15 key stakeholders.
- Virtual Brand Workshop™ Our FBE™ Program specially adapted for time-crunched, geographically dispersed clients who find it virtually impossible to gather for an in-person Brand Workshop.
- BrandSharing™ We will engage your employees in your newly-minted Brand Strategy and start brand building from the inside out.
- Brand Conversations™ To keep your company or team engaged with your Brand Strategy on an on-going basis.
- CompanyPulse™ Keep track of your company’s internal knowledge of and involvement with your Brand Strategy.
Our proprietary Brand Strategy development process has been honed and perfected over many years and has successfully delivered Brand Strategy, Brand Positioning, Brand Image, Brand Building, Corporate Branding, Brand Communications Strategies for over 50 clients on three continents including Disney, Visa, Pfizer, Toyota/Scion, Pentax, AOL, Hewlett-Packard and Mandalay Bay Resort & Casino. View our full Client List.