Building a powerful Brand with monetary value begins with carefully choosing the right words to describe what you want your Brand to stand for.
Communications strategy development driven by core target audience insights and values to create the most appealing and motivating messages.
Consumer research (and customer research for B2B projects) to explore the needs, motivations, attitudes and values of your target audience, and to evaluate and develop ideas and hypotheses.
When you only have 30 seconds to capture a prospect’s attention and imagination, or when everyone in the company talks differently about what your brand stands for, then it’s time to get serious with a compelling Elevator Pitch speech.
Brainstorming and creative problem-solving should always be fun but it isn’t child’s play. Synectics is a detailed, structured approach that efficiently leverages the entire brainpower in the group.