Focused Communications Strategies Development and Insightful Consumer Research to build your Brand.
Messages must ENGAGE and PERSUADE to build your brand. That’s why we place great emphasis on clearly defining and understanding the brand’s core target audiences and ensuring their needs, motivations and values are reflected in your communications strategies.
We will ensure your message is engaging to get attention, and persuasive to achieve consideration.
We pro-actively dig for insights and explore hypotheses in the process of developing a tightly-focused communications strategy, including framing and executing Consumer Research (using qualitative, quantitative and cultural intelligence) leading to an inspiring Creative Brief.
Our Account Planning skills and experience have helped clients and agencies on three continents including BMW, 3M, AOL, Pentax, Mandalay Bay Resort & Casino, QANTAS, Bank of America, Partnership for a Drug-Free America, Lea & Perrins Worcestershire Sauce, Orville Redenbacher Popcorn, Pizza Hut, Tomb Raider/Lara Croft and many others. Click for our full Client List.
We also offer QuickStart™ which is a structured Creative Brief brainstorm for time-crunched agencies that gets you from zero to a compelling creative brief in just half a day.
Or for more complex Account Planning projects, Contact Us for a detailed discussion of your needs and a custom quote.