From zero to a compelling Creative Brief in just half a day.
QuickStart™ is an intense, on-site creative strategy workshop for time-crunched advertising, design, digital and PR agencies.
This time-honored Account Planning methodology, often deployed for new business pitches, is a step-by-step process that builds on existing knowledge and insights, and leverages the brainpower and imagination of the group.
“Indivisualization” is used to quickly and efficiently flesh out the needs, motivations and values of the core target audience, and consensus is built around a compelling single-minded proposition to form the anchor of the Creative Brief.
A one-page, focused Creative Brief in Word format, enthusiastically supported by the agency team.
Who will benefit?
Time-crunched advertising, digital, design and PR agencies.
Contact Us for a discussion of your needs and a custom quote.