In the Synectics training program you will learn how to conduct workshops and brainstorms more efficiently and effectively.
More specifically, you’ll learn:
- Theory behind Synectics
- Rules that govern Synectics
- Spring boarding
- Building off
- Issue extractions
- Power dots
- Passion meters
- Toys that help, and toys to avoid
- Setting objectives
- Advance planning
- Group size dynamics
- When to use the “lock”
- Recommended equipment
- Assigning responsibilities
- Role-playing and practical tips
Hands-on training workshop to develop proficiency in the craft of Synectics.
Who will benefit?
Who will benefit: Planning directors and senior account planners seeking to improve their brainstorm leading and group facilitation skills.
We have over 10 years’ experience in Synectics-driven workshops and brainstorms for clients such as McDonald’s, Visa, Miller Brewing, Scion/Toyota, Hewlett-Packard, Converse, City of San Jose, Boston Consulting Group, Chase, Disney, Mandalay Bay Resort & Casino, Pentax, Tomb Raider/Lara Croft, Las Vegas Springs Preserve, Partnership for a Drug-Free America, Suntech, Standard Chartered Bank, Leo Burnett and many other B2C and B2B brands.
View our full Client List.
Contact Us for a discussion of your needs and a custom quote.